AI is powering marketing automation to improve brands marketing strategies. In this post i have listed some of the top brands that use AI to enhance their marketing.
1.Netflix
Netflix uses AI to provide personalised recommendations to their users based on rather what they like than what they watch and to review each frame of a video and compresses it to the degree necessary without degrading the image quality. More than 80% of the TV shows people watch on Netflix are discovered through the platform's recommendation system.
2.Sephora
Sephora has chatbot giving out beauty advice on Kik messenger, and it starts with a quiz about consumer's product preferences. The chatbot shares both content and product suggestions making the sales tactic seem less aggressive.
3.Starbucks
Starbucks allow users to place and pay for orders with Alexa. My Starbucks Barista is a voice assistant built into it's mobile app which can take and modify orders and confirm pick-up location.
4.Knorr
Knorr uses AI to reach out to customers with feature phone in India communicating predominantly by SMS. 'Chef Wendy' is an AI that develops recipes based on ingredients that users have at home.
5.Google
Google spent between $20 billion and $30 billion on AI in 2016. Google's self-driving car uses AI to map and move on roads. Google's voice recognition technology claims 98% accuracy. The Google's cloud API enables developers to convert audio into text and recognises over 110 languages and variants.
6.Under Armour
Their "Record" app tracks and analyses user workouts and gives personalised training and nutrition advices.
7.Facebook
Facebook deeptext understands text with near human accuracy. Facebook uses AI to stop fake news from going viral. Facebook has AI embedded into its messenger. Facebook photo tag recognises faces. It also has AI for face authentication during login.
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